Ritte van Vlaanderen

The guys at Ritte (pronounced “Rit-uh”) had no experience in the bike biz when they launched the company in 2010, which may explain why they’ve done everything backward. They started with a jersey, which led to a team, which led to them building bikes, which they sold through a viral marketing campaign. In one particularly funny ad, the UCI announces it is banning the Ritte Bosberg from racing because it provides “an unfair aesthetic advantage.”

“Riders in the peloton may be distracted by the Bosberg’s handsome design, striking color and erotic geometry,” a UCI official earnestly proclaims. “We also believe this bicycle may cause its rider to feel stronger and more confident, which is nothing less than psychological doping.”

Ritte er flott, sjekk f.eks. "Behind the Peloton"-videoene (bytting av forhjul i fart, pizzameny ved langing, etc), men for min del mistet de bittelitt av piffen etter dette innlegget: http://rittecycles.com/lance-armstrong/

The first stage of grieving is denial, and perhaps Stratton’s feelings on the subject will evolve into anger, bargaining, depression (hopefully not too long) and acceptance (but really, what are we accepting in this case)… or perhaps not. Either way, I think the piece he wrote represents something beautiful. And no matter what my personal feelings on the subject, I won’t censor someone’s heart-felt, well-expressed opinion.

En ny grunn til å gi Ritte tommelen opp: http://issuu.com/rittecycles/docs/rittewomen

(Hvis de nå bare kunne slutta med de dumme integrerte setepinnene sine så hadde alt vært hunky dory)